Get your brand sooner and outpace your competition.
Worked with
At sooner we partner with founders to develop their unique brands, saving both time and money.
Founders INVEST
Your outcome
  • Your distinctive brand build on your strategic business goals
  • Future-proof system to expand your brand and product rapidly and consistently
Your Benefits
  • Defend your business against the competition
  • Gaining Trust and Acceptance for a Price Increase
  • Assembling an excellent team, investors and partners
  • Reduces reliance on paid media

What Clients say

Liz Bernatzek |
Google, Nike
"sooner is a trusted partner in transforming visions into a remarkable Brand."

Over several months, I had the pleasure of working with sooner. Their extensive experience and innovative thinking were a daily inspiration. Their work, notable for its high quality and structure, showcased their expertise in creating clear and simple concepts explainable in a single sentence.

I am extremely grateful for our collaboration and eagerly anticipate our future ventures.

Georg Bauser |
Startup Advisor & Entrepreneur,
ex airbnb
"sonner are the best brand experts I have worked with."

They know how to build authentic brands for any company stage, from early to later stages. They've assisted us in numerous projects to establish unique brands and experiences that fostered sustainable growth. If you require a brand expert, they are the definite choice.

Franziska Scheinhard |
BCG Digital Ventures
"Over and over again, they created thought-through brand strategies from scratch."

"I have worked with sooner in various ventures and industries.

Over and over again, they created thought-through brand strategies from scratch and executed unique and bold brand visuals in no time.”

Patrik Lenhart |
"sooner knows what a brand needs to have to perform in marketing."

"When I describe sooner to people, it's always a challenge to precisely define what they do. They're a creative concept group, with tremendous strategic knowledge, and they function as art directors, brand designers, and experience designers. It's hard to label, which is a positive thing.

Their expertise spans all aspects of brand and communication, giving them a deep understanding of branding. They know what a brand needs to succeed in marketing because they have marketing experience. They've navigated all the challenges involved in brand building, which allows them to take a fully holistic approach. On top of that, they're genuinely nice people.”


3 Steps and 3 Weeks to Your Brand Excellence
Brand Foundation
Strategic Brand Foundation that aligns with your business goals and resonates with your target audience.
Time for Founders | 6h
Your Brand Champion
Business Positioning
Brand Personality
Brand Development
Using your Brand Foundation, we identify your unique story and examine the assets typically associated with "branding": a logo, fonts, colors, and a tagline.
Time for Founders | 1h
Your Brand Story
Your Brand Direction
Brand Assets
Brand Implementation
Consistency and speed in executions with a future proof system to grow your product and marketing materials
Time for Founders | 1h
Design System
Landing Page
Social Media Kit

From Founders FOR FOUNDERS

Why Founders will love working with sooner


No onboarding process is required. You can begin immediately, take breaks as needed, and resume at your convenience.

Mostly async,
no meeting bloat

Your time is a valuable resource. Hence, there is no need to schedule multiple meetings. The process is primarily asynchronous to offer you flexibility.


You don't need complex pricing that is hidden behind a lengthy sales process. What you want is to carefully plan your Runway.


Brands aren't created in one go by an agency or a design team.

A brand is more than just a name, logo, tagline, or website. In today's market, a brand must go beyond surface-level elements to succeed. Successful brands are based on a core idea that is consistently reflected in all company actions, guided by the founders and leaders.

Our Goal: Partner with you to apply this approach for early-stage growth and long-term brand maintenance.

About us: Before founding sooner, we spent over a decade working for brands, agencies, and venture companies. These include BCG Digital Ventures, Casper Sleep, Samsung, Nike, Google, Jung von Matt, Heimat Berlin, R/GA, TBWA, DDB, and many more. You can view our portfolio for more details.
Work Examples

60beans, the specialty coffee e-commerce platform, sold coffee from more than 25 roasters after launch.

Founded by:
BCG Digital Ventures & Joh. Jacobs & Co

FANtium, the sport investment platform raised $2M in the pre-seed round

Dominic Thiem, Lucas Cranach, Sandbox...

elopage, the all-in-one SaaS platform, raised $32 million in Series A funding.

Target Global & Avid Ventures

heycar, the premium used car platform, raised $500 million from Mercedes Benz.

Founded by:
BCG Digital Ventures & Volkswagen

LabTwin, the voice-powered lab assistant, is valued at over 150 million.

Founded by:
BCG Digital Ventures & Sartorius AG


A transparent pricing system tailored to early-stage requirements
We do it together
Time for Founders | 8h
Together, we'll build your unique brand and set your business and product up for scalable growth, all in under a month.
Brand Positioning
Styleguide & Brandbook
Social Media Kit (Canva or Figma)
Design System
Landin Page (onepager)
Communication Plan (From Start-up to Mature Brand)
Lifetime Access to all Templates and Workshops and Figma files
Hiring support for Designers and Maketers
Easy credit-card payments
Do it Yourself*
Time for Founders | min. 6d
Build your brand by yourself using an online guide. This guide includes all the necessary information and templates.
*Designer is required
Online Guide
Notion Work Station
Lifetime access to all templates, the design system, brandbook, social media kit, communication plan, workshops, and Figma files.
30min Advisery Call
Easy credit-card payments
We also offer an equity program, if your company's stage and funding are unable to cover the full price of the guide.
Get in Contact


Get Your Name

A future-proof name will help ensure your brand's success in the long run.
Coming soon

Get Your Marketing Plan

How to create a Marketing Plan for the different life stages of your brand.
Coming soon


Got questions?
We've got answers.
Who, specifically, is sooner for?

Sooner is designed for anyone launching a new company, product, or service. This includes startup founders, entrepreneurs, venture builders, and solopreneurs. Regardless of the industry, every successful business needs a strong brand and system for growth.

For whom is it not?

If a brand is merely about colors and copywriting to you, it would be better to engage a classic design agency.

Why should you work with us instead of hiring an external agency?

Instead of relying on an external agency, the founders should develop the brand strategy's foundation. Without doing so, the founders may not fully embrace a foundation imposed by outsiders. We ensure that your brand is built on the simple idea at the heart of your business.

What happens after the program is finished?

Once you complete the "Get your Brand" program, your brand will be poised for growth and scalability within your company. We can offer further assistance in two ways: either by aiding you in hiring talented individuals, or by providing ongoing support through a Membership contract for as long as needed.

Do you have any questions? We're here to assist you! Schedule a call and we would be delighted to address all of your inquiries.
Book a Call