Get your brand sooner and outpace your competition.
Worked with
brand accelerator
At sooner we partner with entrepreneurs to develop their unique brands, saving both time and money.
8h + $16,800
Your outcome
Your distinctive brand build on your strategic business goals
Future-proof system to expand your brand and product rapidly and consistently
Your Benefits
Customers accept an average price premium
Assembling an excellent team, investors and partners
Reduces reliance on paid media
See all Benefits

What Clients say

Liz Bernatzek |
Google, Nike
"sooner is a trusted partner in transforming visions into a remarkable Brand."

Over several months, I had the pleasure of working with sooner. Their extensive experience and innovative thinking were a daily inspiration. Their work, notable for its high quality and structure, showcased their expertise in creating clear and simple concepts explainable in a single sentence.

I am extremely grateful for our collaboration and eagerly anticipate our future ventures.

Georg Bauser |
Startup Advisor & Entrepreneur,
ex airbnb
"sonner are the best brand experts I have worked with."

They know how to build authentic brands for any company stage, from early to later stages. They've assisted us in numerous projects to establish unique brands and experiences that fostered sustainable growth. If you require a brand expert, they are the definite choice.

Franziska Scheinhard |
BCG Digital Ventures
"Over and over again, they created thought-through brand strategies from scratch."

"I have worked with sooner in various ventures and industries.

Over and over again, they created thought-through brand strategies from scratch and executed unique and bold brand visuals in no time.”

Patrik Lenhart |
"sooner knows what a brand needs to have to perform in marketing."

"When I describe sooner to people, it's always a challenge to precisely define what they do. They're a creative concept group, with tremendous strategic knowledge, and they function as art directors, brand designers, and experience designers. It's hard to label, which is a positive thing.

Their expertise spans all aspects of brand and communication, giving them a deep understanding of branding. They know what a brand needs to succeed in marketing because they have marketing experience. They've navigated all the challenges involved in brand building, which allows them to take a fully holistic approach. On top of that, they're genuinely nice people.”


3 Steps and 3 Weeks to Your Brand Excellence
Brand Foundation
Strategic Brand Foundation that aligns with your business goals and resonates with your target audience.
Time for Founders | 6h
Your Brand Champion
Business Positioning
Brand Personality
Brand Development
Using your Brand Foundation, we identify your unique story and examine the assets typically associated with "branding": a logo, fonts, colors, and a tagline.
Time for Founders | 1h
Your Brand Story
Your Brand Direction
Brand Assets
Brand Implementation
Consistency and speed in executions with a future proof system to grow your product and marketing materials
Time for Founders | 1h
Design System
Landing Page
Social Media Kit

Brands aren't created in one go by an agency or a design team.

To us, a brand is more than just a name, logo, tagline, or website. It's the core concept of your business. Modern brands are more successful when they are developed by founders rather than being instantly created by an external agency or design team.

Our Mission:
We aim to work with you as a partner, your external founder, from the beginning, using a method specifically designed for early-stage environments.

Why sooner:
As technology lowers entry barriers, the brand becomes a major factor in achieving success. Building a strong brand before it's necessary is key to long-term success.
Work Examples

60beans, the specialty coffee e-commerce platform, sold coffee from more than 25 roasters after launch.

Founded by:
BCG Digital Ventures & Joh. Jacobs & Co

FANtium, the sport investment platform raised $2M in the pre-seed round

Dominic Thiem, Lucas Cranach, Sandbox...

elopage, the all-in-one SaaS platform, raised $32 million in Series A funding.

Target Global & Avid Ventures

heycar, the premium used car platform, raised $500 million from Mercedes Benz.

Founded by:
BCG Digital Ventures & Volkswagen

LabTwin, the voice-powered lab assistant, is valued at over 150 million.

Founded by:
BCG Digital Ventures & Sartorius AG


A transparent pricing system tailored to early-stage requirements
Get your brand
In Three Steps to
Your Brand Excellence.

Get Your Brand  $16,800
Exclusive price available until the end of March.
Brand Foundation
Styleguide, Brandbook
Social Media Kit (Canva or Figma)
Design System
Landinpage (onepager)
Brand Roadmap (From Start-up to Mature Brand)
Lifetime Access to all Templates and Workshops and Figma files
Access to the Virtual CBO GPT
Access to "WE GROW TOGETHER" Membership
Easy credit-card payments
We grow together
If your team isn't ready to take over, don't worry, we can grow together.
Membership $7,400 mth
Access is granted after finishing the "Get your Brand" program.
Two requests at a time
Average 48 hour delivery
Hiring support
Communication via Slack
Easy credit-card payments
Pause or cancel anytime

From Founders FOR FOUNDERS

Why Founders will love working with sooner

Running ASAP

No onboarding process is required. You can begin immediately, take breaks as needed, and resume at your convenience.

Mostly async, no meeting bloat

Your time is a valuable resource. Hence, there is no need to schedule multiple meetings. The process is primarily asynchronous to offer you flexibility.

Transparent, affordable pricing

You don't need expensive and complex pricing that is hidden behind a lengthy sales process. What you want is to carefully plan your Runway.

Flexible month-to-month contract

Long and inflexible contracts can present difficulties. It is crucial for you to maintain adaptability in order to navigate these obstacles effectively. No risk for your Burn Rate.


Got questions?
We've got answers.
Who, specifically, is sooner for?

Sooner is designed for anyone launching a new company, product, or service. This includes startup founders, entrepreneurs, venture builders, and solopreneurs. Regardless of the industry, every successful business needs a strong brand and system for growth.

For whom is it not?

If a brand is merely about colors and copywriting to you, it would be better to engage a classic design agency.

Why should you work with us instead of hiring an external agency?

Instead of relying on an external agency, the founders should develop the brand strategy's foundation. Without doing so, the founders may not fully embrace a foundation imposed by outsiders. We ensure that your brand is built on the simple idea at the heart of your business.

What happens after the program is finished?

Once you complete the "Get your Brand" program, your brand will be poised for growth and scalability within your company. We can offer further assistance in two ways: either by aiding you in hiring talented individuals, or by providing ongoing support through a Membership contract for as long as needed.

Do you have any questions? We're here to assist you! Schedule a call and we would be delighted to address all of your inquiries.
Book a Call